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Cleanse carefully
If your face feels taut and parched when the weather turns cold, switch up your cleansing routine. Instead of using a foaming, gel-based cleanser, use milky or creamy cleansers since they have fewer skin-stripping detergents. Massage into dry skin, then remove gently with a facial tissue or cotton pads. If that doesn’t help, consider using a humidifier to combat dryness in the air.
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Moisturize while you beautify
A heavy layer of foundation can smudge in the snow and accentuate dry patches. Lighten it up by mixing equal parts moisturizer and foundation before applying, or use a tinted moisturizer instead.
Do NOT skip sunscreen
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Skin-ravaging UV rays are present year-round. Add in the sun-reflecting properties of snow (and outdoor activities like skiing) and it’s clear that your summer SPF routine is just as important in the winter. Get in the habit of wearing a broad-spectrum sunscreen with at least SPF 30 daily, no matter what the season.
Prevent windburn
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On the most blustery days, create a barrier between your face and the wind by applying a richer, extra-moisturizing emollient or salve. For more protection, put up your parkaâs hood, or wear a hat and a scarf that you can bundle up around your neck and nose.
Reduce redness
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If the icy cold or wind has left you with an inflamed, red face, camouflage it with a green-tinted moisturizer. If the redness is confined to smaller areas, just apply a color-correcting concealer to those spots.Look for moisturizers with calming ingredients and treat truly painful areas with a 1% hydrocortisone cream.
Tear-proof your eye makeup
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Wintry winds, sleet, and snow can cause makeup meltdowns. Fight off sooty smudges and smears by applying waterproof mascara, and use eyeliner and shadow on the upper lids only to reduce the risk of makeup migration.
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Fight flakes
Get rid of dry, flaky skin overnight by applying a creamy, hydrating mask (or a rich night cream) to your face for 5 to 15 minutes. Press a facial tissue on your face to absorb any excess, and then head to bed.
Set it and forget it
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Does your makeup tend to rub off on your coat, scarf or hat? Keep it in place by applying a layer of translucent pressed powder. It’s less messy than loose powder and can help keep makeup where you want itâon your face.
Perfect your pout
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If you have cracked, flaky winter lips, stick with a tinted lip balm that contains sunscreen. If your lips are in good shape you can opt for moisturizing lipstick, but avoid matte or long-wearing lipstick formulas as they can be drying.
Wake up your complexion
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Don’t forget blush: it’ll make a washed-out face come to life. Sweep a soft, peachy-hued (for fair skin) or warm, terra-cotta-toned (for darker skin) blush onto the apples of your cheeks and blend towards your cheekbones.
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